Recruiting Video Production: What It Is and Tips for Making Effective Videos

Are you in charge of recruiting for a small business or nonprofit? If so, you know that recruiting videos can be a great way to attract new talent. But recruiting video production can be expensive and time-consuming. In this blog post, we will discuss some tips for producing recruiting videos on a budget. We will also discuss some ways to make your videos more effective.

A recruiting video is a marketing tool that employers use to attract new talent. Recruiting videos are usually short and can be used on recruiting websites or social media. They can take many forms, such as:

Often small businesses turn to filming recruiting videos when they can’t attract enough new employees. Given the particularly difficult hiring market right now, use of recruitment videos is soaring. Remember, recruitment is different than producing promotional videos.

Creating a recruitment video can help your business in many ways. Below are three benefits recruitment videos offer businesses.

By creating a recruiting video, you are making a statement that you are a serious business. A professionally made recruiting video sends the message that you take your recruiting process seriously and that you are willing to invest in finding the best possible employees.

A recruiting video can help reduce the time you spend recruiting. A recruiting video is a great way to show off your company and all of its benefits before an applicant even applies for a job.

Not only do videos have a higher engagement rate than plain text. They can help get your point across more quickly. Many candidates don’t read full job descriptions since they are digging through thousands of potential roles. Get the important information across quickly, so you spend less time answering questions later in the hiring process.

One of the most important aspects that recruiting videos can help you with is your brand. A recruiting video helps people get a feel for your company and its culture. If a recruiting video goes viral, this could result in even more applications to choose from.

By advertising your company through your video, you can generate sustained interest in you business. It takes time for any business to establish itself as a great employer, a recruitment video can help set you on the right path.

Not every recruiting video is for new job postings. There are a variety of recruiting video types, but below are some of the most common.

An employee recruiting video is a video that shows off your company culture and its values to prospective employees. These recruiting videos are usually short, often lasting anywhere from 30 seconds to three minutes.

Employee recruiting videos may feature employees talking about the perks of working at the business or showing footage of them performing work duties. These employee testimonials help grab viewers attention and let them imagine what it might be like working at your company.

College sports recruiting videos are a great way to attract student athletes. Because they can’t meet with every recruit in person, college recruiting videos are an excellent tool for getting a college brand out there.

A college sports recruitment video help show student-athletes what it’s like to be a part of the team and school culture. They also help set each college apart from the thousands of other schools recruits have to choose from.

A community recruitment video is a great way to show off the work your nonprofit does. These recruiting videos are often used on social media or your website.

Your community recruitment video should explain who you are, what you do, and why it matters. This type of recruitment video is often emotional and inspiring to help viewers connect with the importance of the nonprofit work.

Now that you know some of the different types of recruiting videos, it’s important to understand how to make a good one. Below are five tips for creating an effective recruitment video.

Nothing is more convincing than hearing from someone who has worked with your company. Client testimonials can help show the impact of your recruiting process and even give future employees a glimpse into what it’s like to be a part of your team.

Often it can be difficult for a job candidate to imagine themselves in a role. Use your recruitment video to show the best parts of what is in store at your company.

A good recruitment video starts with a well-written script. This document will help you organize your thoughts and ensure that the most important information is covered.

Be sure to introduce your company, its values, what it offers employees, and how the applicant can apply. Having a strong beginning, middle, and end will keep viewers engaged throughout the video. Make sure to end with a call-to-action to drive your intended action.

A recruiting video should be between 30 seconds to three minutes. Anything longer could cause a viewer’s attention span to fade and they may close the window without applying.

You’ll want your recruiting video to stand out from other companies in your industry, but not for its length. If you have too much content for your recruitment video, consider making a few shorter videos to break it up.

When filming your recruiting video, be sure to capture a variety of shots. This will give your video more visual interest and make it more dynamic to watch.

Include footage of employees working, interviewing clients, and giving speeches at events. These different types of shots will help keep viewers engaged throughout the video.

Music has the power to set a tone and help viewers connect with the recruitment video’s message. When choosing music for your recruiting video, make sure it doesn’t distract from your content. You aren’t making a music video after all.

A good rule of thumb is to keep background music low enough that it doesn’t distract for your message. You want viewers focused on the message not the catchy tune you choose.

Making a recruitment video can be a difficult and overwhelming process if you don’t have a background in production. Here a two frequently asked questions our team receives about recruitment video production.

The cost of recruitment video production can vary depending on a number of factors including length, location, company, & quality. Unfortunately, there isn’t a specific price for creating a recruiting video.

That being said, typically video production ranges from $500 to over $5000. A recruiting video on the lower end might be a minute long and produced in one location with low-quality equipment.

A recruiting video on the higher end might be two minutes long, created at multiple locations, & include high-quality equipment (e.g., drones for aerial shots).

Yes, you can make recruiting videos without professionals. All you really need is a smartphone camera & someone to take the footage. However, recruiting videos made by professionals will likely produce significantly better results.

A professional video producer knows how to capture quality footage and create an effective recruitment video that will attract candidates to your company.

So, what is a recruiting video? In short, it’s a powerful tool that can help businesses of all sizes find and attract talented employees. By showcasing your company culture, values, and team members, you can create an engaging and memorable recruitment video that will encourage potential candidates to apply. 608 Media is here to help you produce your video – from brainstorming ideas to filming and editing the final product. Contact us today to get started!