How to Make a Promotional Video

Making a promotional videos can be a great way to market your business. It is an engaging and creative way to get your message across, and can be very effective to get visitors to your website. In this article, we will discuss how to make a promotional video that is sure to capture attention and generate results!

Now that you know what a promotional video is, let’s take a look at how to make one! Here are five simple steps to make a promo video.

The first step is to choose the topic of your video. You’ll need to decide if you are creating a promotional video for you business or a specific product or service. Often it is best to make sure the topic isn’t too broad.

If you find yourself thinking of more things to talk about than can comfortably fit in 1-2 minute video, it is best to narrow down the focus. You don’t want to confuse your viewers with too much information.

Second, you will need to write the promotional video script. This should outline everything that needs to be said to your audience throughout the video. Don’t leave anything out since the script will help you in both production and editing.

The script should be clear and concise, it is a good idea to keep it simple. Remember, you want to capture attention and engage the viewer, so don’t overload them with information! Give them exactly what they need and no more.

Be sure to include a compelling call to action while writing the script. Determine your promotional videos ultimate goal. Then create an appropriate call to action. This tells the viewer what to do after hearing your message, whether it is visit your website or purchase a product.

The next step is to make a storyboard. A storyboard is how you will visualize the promotional video before creating it. You should plan out how each scene transitions from one another, and how they should all look when put together.

You can use stick figures or images of your own to represent people in this step, just be sure to actually think through every shot. When you are finished you should have a clear idea of what you need to capture during production.

One of the most useful tools for producing promotional videos is a completed storyboard. The storyboard will help you keep track which shots are still needed during production, otherwise it can drag on unnecessarily costing both time and money!

This is especially important if you plan to hire a video production team to help you. Video production for business can cost well above $125/hr depending on the company, so not wasting time is crucial!

Now that you have created a script and storyboard, it’s time to create a promotional video. This is where you will bring your promo video to life by filming each scene.

Be sure to have all of the necessary equipment and crew ready before beginning production. This includes cameras, lighting, microphones, and any other tools needed for the shoot.

If you are not familiar with how to use this equipment, it may be best to hire a professional video production company. They will be able to guide you through the entire process and make sure your video turns out great!

Creating videos is difficult and video production for businesses can be especially tricky. Unfortunately, small businesses are competing against well-funded organizations that can afford to hire large marketing agencies. This is why it’s essential to have a video that looks good and tells your story in an effective way.

Once the video content has been recorded, it’s time for post production. This is where you will put all of the pieces together and make sure they flow well using video editing software. Be sure to use a good video editing software, there are numerous available including Adobe Premiere, Final Cut Pro, & DaVinci Resolve.

It’s important that the video remain true to the script and storyboard while being edited. This will help ensure that the video is cohesive and looks professional. This is also the time you should add any additional content to the promo video including voice overs, motion graphics, & animations.

After you edit your video, you will need to render the video so you can use it. Be sure to check the preferred video settings for the platforms you intend to use the promo video on. You will need to render different versions of the video with the necessary format for each platform.

Now that the video has been completed, it’s time to distribute it. Remember your video will only perform when it is seen by your target audience, so how you distribute it will play a key role in how successful it is.

The most important aspect of distributing promotional videos is choosing where to share them. Think about the platforms and locations that are used most often by your customers. Make sure your videos are easily accessible on those sites or social media channels.

If you plan to use distribute your promo video as a video ad on Google or social media, be sure to properly select the audience you want to market to. This will help ensure that you are not wasting your time and money marketing your video to the wrong people!

Creating a promotional video can be a lot of work, but it’s worth it. When made correctly, promo videos can be an effective way to market your business and reach new customers.

There are many different types of promotional videos and how you use them can vary greatly. However, there are some best practices that apply to most promo videos. Here we will cover a few tips to help ensure your video performs well!

Most people don’t like to watch videos that are too long. You should aim for your promotional video to be less than two minutes in length. Most consumers lose interest after 30 seconds to 1 minutes, so make sure to make your point quickly!

Depending on how you plan to distribute your video, you may have time constraints. For example, Instagram doesn’t allow you to post videos greater than 60 seconds in length on your profile. So be sure to check your preferred platforms for more specific guidance.

No one wants to watch a video that is poorly made. This means you need to make sure the audio and visuals are high quality. If your video looks or sounds bad, people will not take it seriously. You don’t want your promo video working against your brand.

This is especially important if you plan to use your promo video in an ad campaign. Viewers are quick to judge advertisements, and if your video doesn’t look or sound good, they will likely skip it.

A call to action is a statement that encourages viewers to take the next step. It can be used at the end of a promotional video and it should clearly state how you want people to respond.

There are many different types of calls-to-action. Depending on your business goals, you may choose to direct customers towards a specific product or you may choose to drive them towards signing up for your mailing list. You can even direct viewers to a landing page where they learn how to purchase the product or service in your video!

If people don’t know how they should respond after viewing the promotional video, then it is unlikely that they will do so. Be sure to use a strong call-to-action that is easy to understand and encourages viewers to take the next step!

B roll and Live Action shots are important to include in your promotional video. B Roll can be used as an establishing shot or introduction to a scene, while live action footage is typically filmed with people in the frame.

Both of these types of video are beneficial because they make it easier for viewers to understand how things work at your company or how your product works! Plus, they are visually appealing and help keep viewers engaged.

For example, if you’re making a promo video for your restaurant, you may include B roll of the food being prepared in the kitchen or live action footage from when customers are enjoying dinner. Either option will help viewers connect the restaurant experience with promotional message you are trying to deliver.

Be sure to add music to your promo video. Music is a great way to add energy and emotion without being too distracting.

Don’t use music that is too loud or fast paced, though! You want the music in your video to help set the scene, but not overwhelming. Make sure the volume of your music doesn’t drown out the sound of your voice over or actors.

For example, if they are supposed feel excited about an upcoming event then make sure there is something exciting happening on screen. Add high-energy music playing underneath those visuals so viewers know how much fun this will be when they attend!

Voice overs are a great way to add more information or explanation in your video. You can use B roll and live action footage to draw viewers in, while using a voiceover to delivery your promotional message!

Voice overs can be easily recorded with an at home microphone setup, but consider hiring professional voice over artists if your can afford it. Voice over artists are skill professionals that will make your script sound great.

Unfortunately, many of us don’t sound great when we record ourselves. So if you want to make your promotional video stand out, be sure to research some voice over artists to find one you like!

Captions are another great way to add more information to your video. You can use them to explain what’s happening on screen, or even provide additional context for your viewers. Captions help make your videos more accessible to different viewers.

Since not everyone will have the sound turned up on their computer or device, captions are a great way ensure that everyone understands your message! In fact, a survey of US consumers found 92% view videos with the sound off on their mobile device.

Including captions also helps with search engine optimization, since search engines index the text in videos too. This means that adding relevant keywords to your captions can help improve how your video ranks in search engine results pages!

Promotional videos are a great way to get the word out about your business. Here are a few ways you should use them!

You might create a promo video that highlights the key features of your product or service. Promotional videos are great for products since they can help consumers imagine the benefits of owning the product.

It is typically best to create a promotional video for each product. Often product promotional videos need to be more specific to be relevant to users searching online. Many ecommerce stores heavily rely on product promotional videos to boost sales.

If you are a service based business, creating a promotional video can help customers understand what you do and how you can help them. It will also set you apart from the competition in your local market.

You can use a promotional video to introduce your company or to provide an overview of how your company works. This type of video is great for companies that are new to the market or want to refresh their brand image.

Brand awareness videos don’t have to be about how your company works. You could also create a video that showcases your company and helps people identify with your team or values.

For example, a company that is local to a city might create a video that showcases how they are part of the community. This will help community members have a positive view of their brand and make them more likely to patronize the business in the long run.

Using a promotional video to drive traffic to your website or blog is a great way to boost engagement. This strategy can be especially beneficial to newer websites or blogs that haven’t had times to fully establish themselves yet.

Be sure to link the promotional video to a lead magnet or some method of capturing your visitors contact information. Use the contact info to continue marketing to visitors after they leave your site with email marketing.

If you aren’t sure how to capture visitor info on your website, be sure to check out our article on “How to Generate Leads From Your Website” to learn more.

Promotional videos are often used as part of launching an ad campaign. These videos can be the main piece of media for the ad campaign, but often they accompany search engine marketing and social media ads.

If you plan to use promotional videos for ads, make sure to learn more about YouTube video marketing. Marketing your video ads on YouTube is easy and it is significantly cheaper than paid Google ads.

In fact, YouTube ads average on $0.10-0.30/click compare to Google ads which can run $2-3/click on average!

You can use a promotional video to build excitement and awareness before an event. This type of promo video is great for companies that have annual events or do work in the entertainment industry.

If you are preparing for a big event, consider how you can create buzz with your audience beforehand! You might include early registration discounts or a special offer for those who sign up early.

Where you use your promotional video is just as important how you create it. Here are some of the best places to share your promotional videos!

Your homepage is the first thing that people see when they visit your website. This is a great place to showcase your promotional video and introduce your product or service. Help drive customers to your service page or contact page right away!

If you have a specific product or service that you want to promote, create a page for it and include the video on that page. This will help potential customers learn more about what you offer and how they can benefit from using your product or service.

Social media is a great place to share your promotional videos. Not only will it drive people back to your website or product page, but it can also help you increase engagement on social media as well.

Many social media platforms allow videos in the form of posts and advertisements including Facebook, Twitter, Instagram, TikTok, and LinkedIn.

Here are some questions people also ask when creating a promotional video for their website or business.

The most important element of a promotional video is the message. Make sure your video communicates what you want it to and that it is interesting to watch! Don’t confuse your customers or try to overdue the special effects, just deliver a high quality clear video.

If you have footage from your website or products, you can use it in your promotional video. However, be sure to get permission from anyone who appears in the video! You don’t want any legal issues down the road.

No, you do not need a professional video crew to make your promo video. That being said, professional video crews will make creating a promotional video easier. Typically if you can afford to hire help, it is well worth the consideration.

Professional video crews also come with the benefit on not needing to rent equipment. Almost all video production companies own the gear you need to create your video. Getting two professional cameras alone will likely run you close to $6000, so hiring a team can be quite cost effective.

The best way to measure the success of your promo video is using digital advertising analytics. If you create an ad campaign on Facebook or Google, you will be able to see how many people view your video, how long they watch it for and how many of those viewers take action after watching.

The costs to produce a promo video can vary widely. A professional production company may charge as much as $3000 for a short 30 second TV commercial, whereas an amateur videographer may only charge around $400 for the same length promo video. It ultimately depends how high of quality you are looking for in your promotional video.

Promotional videos are a powerful tool to help you get your message across and drive sales. They’re also one of the most cost effective ways to do so, with prices starting as low as $1,000 for a professional video! If you are looking for a high quality affordable video production team to film your promo video, look no further than 608 Media. Our team specializes in helping business grow online through digital media including promo videos!